fairair header image
fairair is Holland’s biggest and most versatile web shop for MVHR Filters. MVHR stands for Mechanical Ventilation with Heat Recovery. These MVHR systems are built in every new home in the Netherlands from 2006 on and take care of clean and sustainable fresh air in your home. I built the E-commerce platform in Woocommerce for them with all the extra plugins, such as subscriptions, payment, etc. We recently migrated to a different e-commerce platform without losing Google Ranking. I also set up their first SEA, Shopping and Adwords campaign and within the new e-commerce platform I developed a new SEO content strategy to het even higher in the natural search results from Google. After the first period and set up I handed the daily Analytics of the campaign to an SEA agency.

Status: Project still underway.

Expertises hired

Digital Strategy

Digital Strategy Advice about boosting sales and positioning a MVHR filter brand online.


SEO en SEA advice and implementation. Set up and managed Adwords (+shopping) campaigns


How do you reach the consumer on sisal media and how can you best use social media for Google and revenue?


Designed and build a WordPress (Woocommerce) e-commerce platform for fairair, and migrated recently to Seoshop.


Set up and designed the Mailchimp email campaigns and connected the email lists to the webshop.